Hello, My Name Is Awesome
By:Alexandra Watkins
Published on 2014-09-15 by Berrett-Koehler Publishers
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
This Book was ranked at 41 by Google Books for keyword setting the table the transforming power of hospitality in business.
Book ID of Hello, My Name Is Awesome's Books is d2SEAwAAQBAJ, Book which was written byAlexandra Watkinshave ETAG "twHf9YuvwxE"
Book which was published by Berrett-Koehler Publishers since 2014-09-15 have ISBNs, ISBN 13 Code is 9781626561885 and ISBN 10 Code is 1626561885
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Book which have "96 Pages" is Printed at BOOK under CategoryBusiness and Economics
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